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9 Advantages of Direct Mail Advertising Direct mail marketing entails sending offers by mail to potential and current customers. It includes an order form, prepaid envelope, sales letter and brochure. To cut costs, small companies also use direct mail magazines to advertise. The following are 9 advantages of using direct mail marketing. Direct mail promotion is highly targeted. A business can get consumer mailing lists from a supplier. A shampoo vendor, for example, can have lists of those who purchase hair products or shampoo. The supplier can then send deals to the consumer. Direct mail promotion is highly measurable. A company can measure the results of one or more campaigns. Some companies send discount coupons to clients. The clients use the coupons when they purchase products from the firm. To gauge the outcome of the campaign, the firm will count the coupons used. They can also keep track of the responses of customers using the coupons.
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You can customize direct mail promotion. With computer software, businesses can address consumers by their name in the mails. The message on the sales letter, therefore, is directed to a specific person. This can easily prompt the recipient to buy the products of a company.
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Direct mail advertising is cost-effective. Businesses can make beautiful marketing tools like brochures using their desktop applications. Copies are made from the original brochure so they can be sent to current and potential customers. Additionally, a company can send some direct mails as a way of testing their campaign. The company can increase the mail pieces when the first mailing is successful. Direct mail marketing provides flexibility. There are many different formats for catalogs, magazines, postcards and brochures. To save some money, a business can use postcards as marketing tools. Companies can also add product samples to their mailings. A business owner may also add as much information as they want in a direct mail. This will depend on their budget as well. The good thing about mail is that it’s tangible. Direct mail campaigns are targeted at current and potential customers. They’re able to see the physical mail and read it. Customers are likely to trust mail’s content as they’re able to touch it. Postal service is something that most people are familiar with. Many consumers may not trust emails but are open to receiving direct mail. Thus, it’s not difficult to convince people through direct mail. Developing and implementing a direct mail campaign is simple. You can develop direct mails using readily available publishing software. Additionally, there are online-based applications that allow companies to design pieces of mail, print each campaign and import mailing lists. Direct mail is ideal for other marketing efforts. With mailed content, you can build and maintain your brand. Choose a direct mail marketing company today to help you carry out direct mail advertising.